WEBVTT 00:00:03.285 --> 00:00:06.785 The explosion of e-commerce platforms and a series of discount programs 00:00:06.785 --> 00:00:08.865 is causing strong changes in shopping behavior. 00:00:09.265 --> 00:00:12.065 Behind the quick singles closing is the FOMO psychological effect, 00:00:12.345 --> 00:00:14.305 the fear of being missed is being exploited out of question. 00:00:14.705 --> 00:00:18.485 According to psychologists, FOMO makes consumers susceptible to mild stress. 00:00:18.485 --> 00:00:20.585 when constantly seeing notifications stimulating shopping. 00:00:20.905 --> 00:00:23.025 These signals create a sense of scarcity and urgency, 00:00:23.025 --> 00:00:26.005 promote quick decision-making instead of careful consideration. 00:00:26.285 --> 00:00:29.745 In that context, buyers are often drawn to emotions rather than real needs. 00:00:30.552 --> 00:00:34.350 Sales platforms are strongly leveraging the FOMO effect, also known as 00:00:34.350 --> 00:00:35.732 fear of missing out. 00:00:35.732 --> 00:00:39.212 Some psychological mechanisms are triggered as fake scarves. 00:00:39.212 --> 00:00:41.592 For example, there are only 10 products left 00:00:41.592 --> 00:00:46.212 Or is it time pressure, countdown, flash sale and crowd effects 00:00:46.212 --> 00:00:49.752 Many buyers increase confidence and stimulate continuously 00:00:49.752 --> 00:00:53.192 Livestream creates the feeling that what is happening must be done immediately 00:00:53.192 --> 00:00:56.612 That, these factors reduce the ability to think rationally 00:00:56.612 --> 00:01:00.132 To put buyers in a faster and less thoughtful decision-making state 00:01:00.637 --> 00:01:04.277 From an economic perspective, experts believe that this is a common phenomenon 00:01:04.277 --> 00:01:07.917 in many ages, especially young people, groups that regularly access digital platforms. 00:01:08.357 --> 00:01:11.162 However, quickly finalizing applications can lead to the consequence of buying 00:01:11.162 --> 00:01:12.437 a lot but using little. 00:01:12.717 --> 00:01:17.319 Many items are only used once or twice a year, making the actual use value much 00:01:17.319 --> 00:01:18.757 higher than the amount spent. 00:01:19.177 --> 00:01:21.977 This habit, if prolonged, can create silent financial pressure. 00:01:22.284 --> 00:01:30.384 And every Sunsale season, Black Friday or anniversaries or dams of welders 00:01:30.384 --> 00:01:34.964 then they often put forward very good and attractive policies. 00:01:35.264 --> 00:01:39.904 Especially, they rely on KOLs, communication campaigns on digital platforms. 00:01:40.384 --> 00:01:44.744 Therefore, it creates great attraction and influence for young people. 00:01:44.744 --> 00:01:51.384 We always have to buy by emotion, not by item. 00:01:51.384 --> 00:01:52.964 Do we really need it or not? 00:01:53.724 --> 00:01:59.070 Therefore, many products after everyone buys them, may only be used 1-2 times a 00:01:59.070 --> 00:02:01.744 year, or even forget to use them. 00:02:03.104 --> 00:02:07.344 It turns out to be a very cheap item after such quick singles. 00:02:08.224 --> 00:02:17.526 If you calculate the value of use compared to you buying quality, branded 00:02:17.526 --> 00:02:21.104 items and having information research, 00:02:21.384 --> 00:02:28.150 Quantification is clear and the item may have high value, but you can wear it 00:02:28.150 --> 00:02:33.564 many times a year, so it's clear that this expensive is cheap. 00:02:34.104 --> 00:02:37.484 Where are the goods that are quickly finalized and cheap like this that become expensive. 00:02:37.484 --> 00:02:42.087 So this is also a problem that young people must pay close attention to, it 00:02:42.087 --> 00:02:45.464 is also related to the risk of balancing finances for you. 00:02:45.900 --> 00:02:49.464 In the era of strong online shopping, controlling emotions and consumer 00:02:49.464 --> 00:02:53.1000 behavior not only helps save costs but also contributes to building sustainable financial habits.