WEBVTT

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In the booming e-commerce wave, SunSale
has become a hard-to-break habit 

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for many young people. 

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However, the line between saving and
wasting is gradually becoming fragile. 

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when real demand is overwhelmed
by price reduction campaigns. 

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I myself, a year ago, was a shopping
addict and the frequency could even be 

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up to 4-5 million a month. 

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Before, I thought shopping was quick,
the value of that product 

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would be reduced, 

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I will buy more products, even some
products that I don't use. 

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But after a while when I bought too many
things, even my house was loaded up, 

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then the first impact is that it will
disrupt the way you 

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manage your own finances. 

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And maybe there is a joke that "eat
luxury at the beginning of the month and 

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eat sweet potatoes at the end of the month". 

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And feel like I'm going to the times
when I need to spend on things 

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that are more appropriate, 

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then at that time I will be burned. 

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I also often enjoy it to see if there
are any items that are a bit 

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interesting for me to buy. 

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Or there are items that if I need that
item at the right time, I will buy it. 

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The items we are really on
sale will be clothes and cosmetics. 

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When I have decided to choose that item
and I have decided to buy it, I will not 

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often think about how much I will regret it. 

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From an economic perspective, experts... 

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stated that this is a common phenomenon,
not only among young people. 

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In fact, suppliers' promotional
campaigns and deep discounts are 

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designed to directly impact psychological behavior. 

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Buyers often fall into an emotional
buying state, driven by the psychology 

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of fear of missing out on incentives, phô mô, 

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instead of considering the actual benefits. 

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This is a fairly common phenomenon and
it occurs frequently and continuously 

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not only in young people but also in
women, middle-aged people and 

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especially in women. 

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Usually people will be drawn into the
campaigns of suppliers. Usually, in 

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periods like this, they will follow the
sale off, then discounts, then support 

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for shipping costs and things and will
create a pressure that makes people 

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psychologically exposed to it. 

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If you don't buy, you will
miss the opportunity. 

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Usually they will give hours that are
usually from about 10 pm to about 12 pm. 

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At that time we are quite tired after a
day's work. So usually we will make 

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decisions that are very emotional rather
than decisions that have the elements of 

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analysis and quantification. So they
will usually finish quite quickly. 

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Faced with the attraction of discount
campaigns, experts recommend that young 

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people need to be alert to
move towards sustainable consumption trends. 

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Developing detailed financial plans for
each month, each quarter, from spending, 

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accumulation to investment, not only
helps establish reasonable cash flow 

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usage norms but also protects the
wallet from temporary emotions.