WEBVTT

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Ladies and gentlemen, recently many
changes have been recorded in the 

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trends and travel habits of people. 

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From choosing a destination, type of
experience to the spending level of each trip. 

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So what is affecting travel decisions
and what do tourists expect in 2026? 

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We invite you to listen to the following shares. 

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We travel every year, so
it's usually balanced. 

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Maybe experience tourism. 

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For example, going to new lands and I
want to have new experiences 

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Besides that, there are also times
of resort tourism. 

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And I'm only focused on going
with family and vacationing together. 

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In short periods of time, walking
may be walking closer. 

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And we haven't thought about
adventurous travel, experiences 

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But it has a limit. 

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Depending on your age
and health, your conditions 

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In my opinion, next year we will choose
the trend of resort tourism with 

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a combo tourism wave. 

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Well, if people go there in combo,
it will be the most cost-effective. 

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I'm thinking about going further,
towards the Central region, Da 

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Nang, Hue or something. 

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From my student perspective, students
will prefer the issue of cost. 

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because students are not
very well-off either. 

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So people guess about that issue the most often. 

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I think I'm more suitable for
adventurous check-ups than 

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going on vacation. 

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Because I myself am a young person 

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Still likes the so-called adventurous
exploratory travel 

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Adding new experiences, it's more
exciting than a 

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I've also researched it and
it's also packaged 

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I think it's priced from 900
to about 1.5 million 

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So for me, as a student, it can also be
called "passionate enough", saving enough to go. 

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After a period of recovery and strong
growth, the tourism industry is 

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entering a new development cycle. 

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with many changes in the needs
and behavior of tourists. 

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According to Mr. Bui Thanh Tu, Marketing
Director, Petbride travel company, 

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travel trends in 2026 are forecast
to become more diverse, 

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clearly reflects the change in the way
tourists choose and experience their journey. 

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health care resort tours are becoming a
trend in recent times, customers have 

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combined a holiday of their own. 

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and combined with some places to take
care of your health, taking 

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advantage of the vacation. 

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Besides, tour services called
personalized tours according to customer 

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needs are also becoming a trend. 

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In the near future, when customers
actively combine with local services 

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to build a schedule 

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suitable for both of us to explore local
culture and finally that is the element 

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called multi-generation in a tour itinerary 

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then customers will want to build a
program that can be combined with many 

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people in their family 

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for example, grandparents, parents,
children and grandchildren will go on such a tour program. 

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Tourism businesses need to diversify
their services to be suitable 

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for all customer segments. 

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Besides that, we also need to improve
the issue of digital transformation so 

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that we can learn from
the customer data we have. 

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we will build suitable product packages,
promote them to the right times. 

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Stepping into 2026, tourism is forecast
to continue to move in a 

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more flexible and diverse direction, 

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when the experience needs of tourists are increasingly diverse. 

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This change not only opens up
more choices for travelers, 

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but also create motivation for
businesses to innovate products 

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and improve service quality. 

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and catch up with the increasingly
personalized tastes of the market.