WEBVTT 00:00:03.489 --> 00:00:06.222 Ladies and gentlemen, there are only about 2 weeks left until the 00:00:06.222 --> 00:00:07.589 Binh Ngo Lunar New Year 2026. 00:00:07.989 --> 00:00:11.789 And according to our reporter's research, at some photo shops in Hanoi city, 00:00:12.089 --> 00:00:14.789 then the working atmosphere these days is always busy. 00:00:15.089 --> 00:00:18.332 And right now, please join us to find out what are the outstanding trends of 00:00:18.332 --> 00:00:19.629 Tet Ao Dai photography this year. 00:00:20.688 --> 00:00:25.515 From the reality of customer demand and observing on social networks, I see that 00:00:25.515 --> 00:00:30.688 the demand for Ao Dai shooting this year tends towards minimalism and limiting elaborate contexts. 00:00:30.688 --> 00:00:35.628 And my studio also focuses on building a concept around the familiar Tet space and restrained props. 00:00:35.988 --> 00:00:39.788 Traditional Ao Dai is chosen as a style that intersects between tradition and modernity. 00:00:40.246 --> 00:00:43.634 At many photo shops in Hanoi, the number of customers booking pre-Tet photos has 00:00:43.634 --> 00:00:45.086 increased significantly compared to previous months. 00:00:45.446 --> 00:00:49.009 According to Mr. Quat Duy Nghia, a group of photo studios in Hanoi, the basic 00:00:49.009 --> 00:00:53.046 combo price is currently only from about 1 million VND, suitable for the pockets of many customers. 00:00:53.591 --> 00:00:57.300 In Tet photo packages with us, the cost is the same price of 1.5 million VND, 00:00:57.300 --> 00:00:58.691 the promotion includes a promotion program. 00:00:59.251 --> 00:01:03.451 In our photo package, there will be full costumes, makeup, and accessories for women. 00:01:03.991 --> 00:01:07.167 In general, customers usually don't have to prepare too much when they 00:01:07.167 --> 00:01:08.491 come to use our services. 00:01:08.771 --> 00:01:14.382 This year, everyone has a slight change compared to last year, which is that 00:01:14.382 --> 00:01:19.191 customers will prefer styles that belong to contexts that are more natural. 00:01:19.191 --> 00:01:24.761 Last year, I saw that people liked the nostalgic style, pagodas on slopes, and 00:01:24.761 --> 00:01:26.751 scenic landscapes that are ancient. 00:01:27.071 --> 00:01:29.140 This year, everyone likes the naturalness, for example, in our 00:01:29.140 --> 00:01:31.829 country, customers often like to take photos at Uncle Ho's Mausoleum or some 00:01:31.829 --> 00:01:33.691 new locations such as the Museum of Folk Studies. 00:01:34.211 --> 00:01:38.449 This year's context seems to be that people prefer the youthfulness 00:01:38.449 --> 00:01:39.991 more than in 2025. 00:01:40.993 --> 00:01:43.908 Faced with the increasing number of customers, shops said that people 00:01:43.908 --> 00:01:45.233 should proactively book in advance. 00:01:45.533 --> 00:01:48.697 especially at the time close to Tet, to avoid overload or not being able 00:01:48.697 --> 00:01:50.053 to choose the desired touch frame. 00:01:50.569 --> 00:01:54.989 Tet is coming soon, so this time is the intersection between the old year and the new year. 00:01:54.989 --> 00:01:58.269 and it was also the time when family clashed with each other 00:01:58.269 --> 00:02:02.729 then everyone wants to take a photo to make on the occasion of the anniversary. 00:02:03.509 --> 00:02:06.071 Then our side usually encourages customers to check their calendars about 00:02:06.071 --> 00:02:07.469 2 to 3 weeks in advance. 00:02:07.469 --> 00:02:08.969 to have the most free shooting schedule. 00:02:09.126 --> 00:02:14.539 This Tet workload will be much more crowded than usual, it will be about 00:02:14.539 --> 00:02:16.086 2-3 times more crowded. 00:02:16.266 --> 00:02:20.823 As for me, I will have to increase it later than usual days and 00:02:20.823 --> 00:02:22.126 in many pre-Tet periods. 00:02:22.878 --> 00:02:26.302 In the context of increasing demand for photography at the end of the year, 00:02:26.302 --> 00:02:28.993 photography shops in Hanoi are entering the peak working season, preparing 00:02:28.993 --> 00:02:32.418 sufficient manpower and services to serve customers in the days leading up to Tet.