WEBVTT

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Although there is still more than a
month until the Lunar New Year 2026, the 

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demand for ethnic Tet gifts
with cultural depth is increasing. 

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Faced with that demand, the mascot horse
Ma Van of my home gift shop, a Tet gift 

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basket and gift shop in Hanoi, was born. 

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with a steadfast horse-shaped figure in
the middle of the pedestrian street, 

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suggesting a new year of smooth, favorable and far reaching. 

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The Ma Yun collection is launched in 3
versions, with prices ranging from 1.2 

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million VND to 5.5 million VND. 

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Ma Van horse walls are made of wooden
material and the surface is treated 

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according to traditional lacquer art
techniques of Vietnam. 

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With modern paint colors, in the case of
lacquer products, it is very 

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elaborate and laborious. 

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With this year's Ma Yun collection,
there are 3 versions and the price will 

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range from 1 to 5
million 500 thousand VND. 

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To complete a lacquer work, artisans
need 1 to 2 months depending on the complexity. 

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The process includes many stages such as
selecting a special dry wood core, 

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coloring the body, then grinding and finishing. 

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Because of the meticulousness in the
production process, since its launch, 

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the mascot horse Ma Yun has received
very positive feedback from customers. 

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Since launching the product, the product
has also been loved by many people. 

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I posted it on social networks and
people's reactions were very impressive. 

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With Asian culture in general, horses
are also a very popular mascot. 

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because the strength of the horse and
the shape of the horse are compatible 

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with feng shui. 

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Usually in work, people say
success is guaranteed. 

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then people like to use the image of
horses to represent success, 

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the rise, then the development and
advancement in work. 

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At this store, it's a bit shady, so this
noon, there are still not many customers. 

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But if we sell online, I see that the
number of customers who are interested 

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in horse models is very large. 

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Especially horses are finished, horses are lacquered. 

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In addition, people are also very
interested in the special village, especially the red one. 

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Because people feel that
red can bring face. 

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The high-end gift segment, lacquered
horse mascots are increasingly popular 

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thanks to their aesthetic value, feng
shui meaning and long-term display 

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ability, reflecting the trend of
choosing Tet gifts that focus on 

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cultural depth instead of formality.